Current Projects
Building tools, resources, and businesses that help women take control of their finances.
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My Story
My journey started with a fascination about how the brain works. Studying neuroscience, I learned that our financial decisions are shaped by patterns formed long before we earn our first pound—and those patterns can be changed.
When I moved into financial services, I quickly noticed something was wrong. The advice, the language, the approach—it was all designed by men, for men. Women were an afterthought at best, patronised at worst.
I saw brilliant women being talked down to. I watched them leave meetings feeling more confused than when they arrived. I heard them say "I'm just not good with money"—and I knew that wasn't true.
So I decided to do something about it. I created Eva Wealth to offer financial advice that actually works for women. I wrote Smart Money, Strong Women to share what I've learned. And I'm building tools to make that expertise available to everyone.
Because I believe every woman deserves to feel confident with money. Not anxious. Not confused. Confident.
"Eva Wealth exists to replace money anxiety with clarity and confidence. When women have simple tools, supportive language and a plan that fits real life, they don't just manage money — they move forward."
— Sarah Roughsedge
Credentials & Expertise
When it comes to your money, qualifications matter. Here's why you can trust my guidance:
FCA Regulated
Eva Wealth is authorised and regulated by the Financial Conduct Authority
The Journey So Far
Neuroscience Background
Studied neuroscience, understanding how the brain processes decisions—including financial ones.
Started in Financial Services
Began career in financial planning, quickly realising the industry wasn't designed for women.
Chartered Financial Planner
Achieved Chartered status, joining the top tier of UK financial advisers.
Founded Eva Wealth
Created Eva Wealth to provide financial advice designed specifically for women.
Award-Winning Adviser
Recognised with multiple industry awards for excellence in financial planning.
Published Author
Released Smart Money, Strong Women—bringing financial confidence to readers everywhere.
What I Stand For
These values guide everything I do.
Empathy First
Money is emotional. I lead with compassion, not judgement.
Trustworthy
FCA regulated and transparent. Your best interests always come first.
Practical
No jargon, no complexity. Real advice you can actually use.
Inclusive
Financial confidence for everyone, regardless of where you're starting from.
Work With Me
From one-on-one coaching to speaking at your event, there are many ways we can collaborate.