Smart Money,
Strong Women
Your Complete Guide to Financial Confidence
The essential guide to personal finance, wealth building and financial freedom — written specifically for women, by a woman who understands both the science of money and the science of how we think about it.
By
Sarah Roughsedge
Chartered Financial Planner & Author
Reader favourite
About the Book
A Book Written For How Women Actually Think About Money
Every woman has a money story. This book is your roadmap to changing that story — and building the financial confidence you deserve.
By the time you finish, you'll know which areas of your financial health need attention and which you can relax about. You'll have sources of help. And most importantly, you'll have what many women have been denied for too long: confidence.
The confidence to ask questions without feeling stupid. To make decisions without second-guessing yourself. To know you're capable of creating the financial future you deserve.
Drawing on her background in neuroscience and years as a Chartered Financial Planner, Sarah explains not just what to do with your money, but why you think about it the way you do — and how to change those patterns.
Format
Paperback
Pages
264+
ISBN
978-1-8073-8040-3
Published
2025
What Makes This Book Different
Not just another finance book — a complete guide to understanding and transforming your relationship with money.
Neuroscience-Backed
Understand the psychology behind your money decisions and how to rewire unhelpful patterns.
Practical Exercises
Worksheets, calculators, and exercises to apply what you learn to your own situation.
Written for Women
Addresses the unique financial challenges women face with empathy and understanding.
Expert Guidance
From a Chartered Financial Planner who has helped thousands of women.
Custom illustrations bring every concept to life
"I believe every woman deserves to feel confident with money. Not anxious. Not confused. Confident. This book is my attempt to help you get there."
— Sarah Roughsedge
What's Inside
Comprehensive chapters covering everything from mindset to investing, with practical exercises throughout.
"By the time you finish, you'll know which areas of your financial health need attention and which you can relax about. Most importantly, you'll have confidence."
— From the Preface
Your Relationship with Money
Understanding your money mindset and childhood patterns
The Gender Money Gap
Why women need a different approach to finance
Building Your Money Confidence
Overcoming imposter syndrome with money
Taking Control of Your Cash Flow
Simple systems for budgeting that work
Building Your Safety Net
Emergency funds and financial security
Is This Book For You?
This book is for any woman who wants to feel more confident with money — whether you're just starting your financial journey or looking to take it to the next level.
- Women who feel anxious or confused about money
- Anyone wanting to understand their financial situation better
- Women going through life transitions (divorce, career change, retirement)
- Those ready to build confidence with their finances
- Anyone who wants to stop avoiding their money
- Women looking for practical, jargon-free guidance
What Readers Are Saying
"This book changed my entire relationship with money. Sarah explains complex concepts in a way that finally makes sense."
Rebecca M.
Reader
"I've read many finance books but this is the first one that felt like it was written FOR me, not AT me."
Caroline T.
Reader
"The exercises alone are worth the price. I now have a clear picture of my finances and a plan for the future."
Jessica P.
Reader
Sarah Roughsedge
Chartered Financial Planner & Author
Sarah Roughsedge is a Chartered Financial Planner with a background in neuroscience. She founded Eva Wealth to provide financial advice designed specifically for women.
Her unique combination of scientific understanding and practical financial expertise allows her to explain not just what to do with money, but why we think about it the way we do — and how to change those patterns.
She has helped thousands of women transform their relationship with money, and Smart Money, Strong Women distills years of that experience into a practical, accessible guide.
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